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Building Persuasive Messaging in Health Plan Communications

A look at how information processing models influence members' decision-making and what health plans can do to make communications more relevant and engaging

This white paper explores the conditions under which people are most likely to change their attitudes in response to persuasive messaging, and how information processing models can help health plans communicate with members in a. way that will be more engaging and relevant.  Don’t miss MedOrion’s Top 3 recommended best practices to consider when developing persuasive messaging.