Our Story

People’s behavioral and decision-making processes are among the key determining factors that most affect their health. Understanding the psychological motivations behind their decisions can significantly help to enhance behavior and population health. Yet, cracking the code of human behavior remains one of the most pressing challenges in healthcare. 


In a world where software developments are changing countless areas of our lives, we have identified an opportunity to develop a SaaS that combines behavioral science with AI capabilities to create human understanding at scale. Utilizing behavior-based insights, Medorion’s behavioral intelligence software provides health plans with an in-depth understanding of members and their concerns, enabling them to personalize and automate one-on-one member conversations at scale and facilitate proactive interactions that improve health delivery and financial outcomes.


Medorion aims to help organizations manage the entire process of health management more efficiently, and take strides that will change medical behavior across entire populations and improve the lives of millions of individuals.


Founded in 2017, the company is led by an experienced team of AI and behavioral science experts
and is headquartered in Tel Aviv, Israel. 

Asaf brings over 20 years of hands-on, in-depth experience in computer science and software. He has commanded a 450-person battalion and directed a venture-backed digital health startup, among other roles, affording him the executive management skills to lead multidisciplinary teams of all sizes. A fiercely determined leader, Asaf utilizes his rich software experience to develop Medorion’s behavioral infrastructure with new ideas, applications and competitive strategies. He co-directs the company’s business development strategies, implementing them in the field with key clients, and researches paths to innovation to place Medorion ahead of the curve.

Eviatar is both co-founder and the Chief Technology Officer at Medorion. He brings over fifteen years of experience in developing large-scale software systems, conducting computer science research, and leading R&D teams. Eviatar leads the ongoing intellectual property efforts behind our Behavioral AI infrastructure and predictive learning model. He is our guiding star in creating efficient KPIs, optimizing infrastructure assets, and managing tech platform strategies.

Eviatar graduated from Tel Aviv University Cum Laude, obtaining both an M.Sc. degree and a B.Sc. in computer science.

Shai is co-founder and Chief Operations Officer at Medorion, bringing 15 years of experience as a business analyst and technology expert, and has dedicated ten years to developing population health programs. Shai defines our company-wide goals with a forward-thinking approach to every product feature and establishes cross-department expansion activities. Highly knowledgeable and well-versed in public speaking, Shai has the capacity to break down complex technical concepts into smart business strategies in a way that inspires teams and clients.

Shai earned a Bachelor’s degree (BSc) in industrial engineering and management from the Technion, Israel Institute of Technology, in Haifa, Israel.

A digital health executive with more than 15 years of experience, Tomer has held C-level positions at venture-backed companies and key leadership roles at Fortune 500 companies. Tomer has worked with healthcare companies across various verticals with a focus on digital health transformation through AI-enablement, patient empowerment, and personalization launched two globally recognized brands and has raised over $40M in private capital. As Chief Business Officer at Medorion, Tomer leads the company’s business development strategy and applies his brand and marketing expertise to define our messaging.

Tomer is a certified engineer by training with an MBA from MIT.

Paz brings rich experience to the product development drawing table, with a proven track record in executing, designing, and developing technology solutions that successfully address critical business challenges. Paz leads all product innovations within Medorion and is extremely passionate about data, AI, and the convergence of human intelligence with machine learning algorithms. He is also a professional chess player, to which he attributes his superior problem-solving skills.

Paz completed his MBA studies Cum Laude from the College of Management Academic Studies in Israel and obtained a B.Sc. with honors in Computer Science & Management from the Open University of Israel.

Nehama leads our behavioral research programs and works with AI experts to enhance product infrastructure and introduce innovation. A strong communicator with notable proficiencies in public speaking, behavioral analysis, and PR, she is also a senior lecturer in the Department of Communication at the University of Haifa. Her research focuses on health communication, behavior change, as well as the execution and analysis of strategic communication plans within businesses.

Dr. Lewis has both a Bachelor’s of Science and a Master’s degree from the Hebrew University and graduated from the Annenberg School for Communication at the University of Pennsylvania with a Master of Arts and a Ph.D.

Bojan is a full-stack engineer with a passion for building great products and over a decade of experience in extensive programming and application development. As Head of Infrastructure at Medorion, his main duties include planning recovery drills, monitoring the usage patterns of IT systems, and documenting data for inspection.

Bojan has a B.A. in Computer Science from the Raphael Recanati International School. He is an active member of several developer communities. 

Hayim is a highly-skilled data scientist with five years of hands-on experience in the field. He is our go-to for metrics analysis to help track Medorion’s algorithmic performance and KPIs, and he plays a crucial role in sustaining and refining our organization’s Intellectual Property. He also conducts in-depth research that helps us to develop the deeper algorithmic features of the Medorion engine.

Hayim holds a B.Sc. in Mathematics from the Open University of Israel.

Snir is a seasoned customer success manager with more than 15 years of experience in the high-tech industry, supporting companies at various growth phases. He has held prominent roles at several enterprises operating in the U.S., Canada, India, and Europe, and has successfully implemented large-scale projects for high-profile brands such as IBM, Experian, Partners Healthcare, and Unisys. 

As Director of Customer Success, Snir manages partner relationships with the utmost professionalism and dedication, working with leading U.S. enterprise healthcare organizations to custom implement Medorion’s behavior infrastructure.

Snir has an MBA from Suffolk University in Boston, Massachusetts.