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How To Increase HPV Vaccination Rates Through Health Behavior Management

A 94% engagement rate achieved by adolescents' parents eligible for HPV vaccination within 60 days, due to a member-level personal relevant approach in scale.

This case study demonstrates how MedOrion’s Health Behavior Management (HBM) platform provided a large HMO with the insights and tools to create a personal relevant communication strategy for each parent based on clinical data and past health-actions related behavior. With the parents’ own barriers identified, The HBM platform recommended tailored messages that the HMO’s marketing team could apply across social media to address those barriers and formulate interactions touching on the WHYs in support of vaccination.