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Applying Ethical Governance to Population Health Management

A look at how MedOrion’s Health Behavior Management platform addresses ethical governance and data sensitivity considerations in healthcare communications.

In this white paper, we outline key considerations in ethical governance and how MedOrion’s Health Behavior Management (HBM) platform approaches data sensitivity. We describe how ethics are applied at all stages of the user journey, a core element within the DNA of the HBM platform. This approach is similar to Macnamara’s pyramid model (2002) for public relations campaigns, but is applied in the healthcare environment to the context of persuasive technology. 

This white paper is informative for health plan decision makers who are interested in learning more about how AI and Behavioral Science based technology can help in managing health behavior while practicing ethical governance in a way that serves members and health plan objectives.