Identify and Address Member-Specific Barriers to Medication Adherence
Use claims and pharmacy gap data to understand why people are not adhering to medication –
Cost? Side effects? Lack of urgency? Other factors?
Leverage those member-specific insights to lift barriers and inspire action through personally relevant communication across pharmacy Star Rating measures.
HBM Pharmacy Solution Results
Pharmacy teams equipped with the right insights on barriers to member action,
achieve higher engagement more efficiently.
% Difference of Statin Adherent Members vs. Control
Measure Impact at the Member Level
The HBM platform self-service software lets health plans manage results through “test vs. control” groups, granting them real time visibility of individuals’ behavioral change performance.
Member level impact is continuously measured using a dedicated uplift model, then utilized for constant iterative improvement of the member journey, as well as of year-over-year outcomes.