Improving Medication Adherence Through HBM Platform

The ‘why” factor changes everything, and it changes constantly. Every member’s voluntary or involuntary action is a decision, a hint into the personal considerations and hidden patterns. This case study demonstrates how the HBM platform knows to identify specific parameters affecting medication adherence, and what will most likely convince members to cooperate. When you know how and why, you can begin to create impact across populations, health objectives and communication channels, all year round.