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How to use Behavioral Science to Impact COVID-19 Member Behavior

In this Webinar, Dr. Nehama Lewis, will demonstrate how Health Plans can utilize proven behavioral science theories and strategies to build personalized persuasive health communication messages. Using case studies, including the COVID-19 pandemic, she will explain how behavioral science can be combined with data-driven segmentation to reach out to targeted COVID-19 high risk populations and increase the impact of communication on health behavior outcome.

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